Archive for February, 2006
Squeezing the best out of every last drop
Australian Financial Review – SPECIAL REPORT – Water and Energy
Trading allows water to flow to its most efficient uses, but there are concerns, says Miriam Hechtman.
Water is an important commodity, particularly in the Murray−Darling Basin, and increasingly governments are turning to market mechanisms to ensure proper allocation of this resource. But while the parties [...]
Women-only businesses get into top shape
Australian Financial Review - SPECIAL REPORT - FRANCHISING
Female-only gyms are an expanding business and one perfectly suited to the franchising concept, says Miriam Hechtman.
When Virginia Woolf wrote about having a room of one’s own, chances are she wasn’t talking about the gym. But increasingly women are able to work out in female-only gyms, thanks to the [...]
Read Full Post | Make a Comment ( None so far )On the web
Australian Financial Review – BOSS Magazine
They earn nothing, have no money in their pockets and are an increasingly influential consumer group. Kids. So how do we market to them? MIRIAM HECHTMAN scans the web for advice on what kids want.
www.brandchild.com
In his book Brandchild, branding guru Martin Lindstrom discovered some astonishing things about today’s kids and [...]
